The fine print, readable.

These Terms of Use (“Terms”) constitute a legally binding agreement between you (“you”, “your”) and iReelz (“we”, “our”, “us”) governing your access to and use of the iReelz platform, website, applications, and related services (collectively, the “Service”) available at ireelz.com.

By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service. Please also review our Privacy Policy, which describes how we handle your data.

01Eligibility

You must be at least 13 years old (or 16 in the European Economic Area) to use the Service. By using iReelz, you represent that you meet this age requirement and have the legal capacity to enter into these Terms. If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

02Account registration and security

• You must provide accurate and complete registration information and keep it up to date.
• You are responsible for maintaining the confidentiality of your account credentials.
• You are responsible for all activity that occurs under your account.
• You must notify us immediately at support@ireelz.com if you suspect unauthorised access to your account.
• We reserve the right to suspend or terminate accounts that violate these Terms.

03Service description

iReelz is an AI-powered platform that provides:

• Social media caption generation across multiple platforms and languages
• Character-voice caption generation with distinct personality profiles
• YouTube trend analysis and content performance insights
• Business content generation for professional platforms
• A royalty-free production music library with tiered licensing (the “Music Library”)
• A library of professional colour-grading LUTs in .cube format, available through subscription plans and as one-time “LUT Pack” purchases (the “LUT Library”)
• Camera presets and a royalty-free sound-effects library
• AI-powered creative studio tools for image and video generation

We reserve the right to modify, suspend, or discontinue any part of the Service at any time, with reasonable notice where practicable. Service availability is not guaranteed and may be interrupted for maintenance or updates.

04Subscriptions, one-time purchases and payment

4.1 Plans

The Service is available in multiple tiers: Starter (free), Creator Pro, and Studio. Each tier includes different daily usage limits, features, music licensing rights, and capabilities as described on our Pricing page. We reserve the right to modify pricing and plan features with 30 days’ notice.

4.2 Billing

• Paid subscriptions are billed monthly through Paddle, who acts as our Merchant of Record.
• Subscriptions automatically renew at the end of each billing period unless cancelled.
• You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period.
• If payment fails, we may suspend access to paid features until payment is resolved.

4.3 Refund policy

We offer a 14-day refund window from the date of any subscription charge. If you are not satisfied with the Service within 14 days of a payment, you may request a full refund by contacting us at support@ireelz.com.

• The 14-day refund window applies to every subscription charge, including renewals.
• Refunds are processed by Paddle back to your original payment method within 5–10 business days.
• You may cancel your subscription at any time to prevent future charges. Cancellations take effect at the end of the current billing cycle, and you will retain access to paid features until then.
• For full details, see our Refund Policy.

4.4 Usage limits

Each plan includes daily limits on captions, character generations, trend analyses, and music downloads. Limits reset at midnight UTC each day. Attempting to circumvent usage limits is a violation of these Terms.

4.5 One-time purchases (LUT Packs)

In addition to subscriptions, we sell LUT Packs as one-time purchases. These are digital products delivered instantly to your account.

• One-time purchases are processed by Paddle, who acts as our Merchant of Record, and are tied to the iReelz account that made the purchase. They are not transferable to another account.
• Delivery is complete when the pack is unlocked on your account and the .cube files become available for download.
• “Lifetime access” means: the files you download are yours to keep and use for as long as you like under the license in Section 7, and re-downloads remain available from your account for as long as the Service operates. It is not a guarantee that the Service will operate indefinitely.
• The Everything Bundle includes every LUT Pack available at the time of purchase and every LUT Pack we add afterwards, for as long as the Service operates.
• Because one-time purchases are delivered instantly, they are covered by the one-time purchase terms of our Refund Policy, not the subscription refund window. Nothing in that policy limits your rights under the Australian Consumer Law or other consumer laws that cannot be excluded.

05Intellectual property

5.1 Your content

You retain ownership of all content you input into the Service (topics, brand briefs, descriptions). You grant us a limited licence to process this content solely to provide the Service to you.

5.2 Generated content

Captions, hooks, hashtags, and other text content generated by the Service are licensed to you for personal and commercial use. You are solely responsible for reviewing generated content before publishing and ensuring it complies with applicable laws and platform policies. We make no guarantees regarding the originality, accuracy, or suitability of generated content.

5.3 Music library content

All music tracks, compositions, and audio files available through the Music Library remain the intellectual property of iReelz and/or their respective rights holders. Tracks are licensed, not sold. Your rights to use downloaded tracks are governed exclusively by Section 6 (Music Library Licensing) below. No ownership of the underlying composition or master recording is transferred at any time.

5.4 Our property

The Service, including its design, code, AI models, character voices, music compositions, brand elements, and all related intellectual property, remains the exclusive property of iReelz. You may not copy, modify, reverse engineer, decompile, or create derivative works of the Service.

06Music library licensing

The iReelz Music Library provides royalty-free production music for content creators. Each download generates a license certificate (PDF) that serves as your proof of authorised use. The scope of your license depends on your subscription tier at the time of download.

6.1 License tiers

6.2 Grant of license

Upon each successful download, iReelz grants you a non-exclusive, worldwide, perpetual license to synchronise and use the downloaded track in audiovisual content, subject to the tier-specific terms above. “Perpetual” means the license for that specific download does not expire, even if your subscription is later cancelled or downgraded.

Each license is tied to the subscription tier active at the time of download. Upgrading your plan does not retroactively expand the rights of previously downloaded tracks. To obtain broader rights for a previously downloaded track, download it again under the higher-tier plan.

6.3 Restrictions — all tiers

Regardless of license tier, you may NOT:

• Redistribute, resell, sub-license, or share the raw audio files (MP3 or any derived format) as standalone files.
• Upload tracks to music distribution platforms (Spotify, Apple Music, Amazon Music, Deezer, YouTube Music, etc.) as your own release.
• Register or claim ownership of any iReelz composition with a performing rights organisation (PRO), content identification service, or copyright office.
• Use tracks in AI/ML training datasets or generative audio models.
• Use tracks in content that is illegal, defamatory, hateful, or promotes violence.
• Share your account credentials or download links with third parties.

6.4 Content ID and copyright claims

iReelz does not register its music with YouTube Content ID or any third-party fingerprinting service. If you receive a Content ID claim or copyright strike on a video that uses an iReelz-licensed track:

• Use your license certificate (PDF) as evidence of authorised use when disputing the claim.
• Contact us at support@ireelz.com with your license ID and the claim details, and we will assist you in resolving the dispute.
• We will make commercially reasonable efforts to resolve false claims, but we cannot guarantee the outcome of third-party dispute processes.

6.5 Royalty-free definition

“Royalty-free” means you pay no ongoing royalties or per-use fees after download. It does NOT mean the music is free of copyright. All tracks remain the copyrighted property of iReelz and/or their respective composers. Your license grants usage rights only.

6.6 Termination of license

We may revoke a specific license if we determine, in our sole discretion, that you have materially breached the restrictions in Section 6.3. In such cases, you must remove the affected track from all published content within 30 days of notice. Licenses obtained in good faith and not in breach remain perpetual.

07LUT Pack licensing

When you purchase a LUT Pack, or download LUTs under a subscription plan, we grant you a personal, non-exclusive, non-transferable, worldwide license to use the included LUT files. LUTs are licensed, not sold — the .cube files, the looks they produce, and the underlying colour science remain the intellectual property of iReelz.

7.1 What you may do

• Apply the LUTs to footage in video and photo projects you create, in any editing software, on your own devices.
• Publish and monetise the resulting graded content anywhere — YouTube, Instagram, TikTok, film festivals, broadcast, advertising — with no attribution and no recurring fees.
• Use the LUTs in client work, provided you (the license holder) perform the grade. You deliver graded footage to clients — never the LUT files themselves.
• Keep and use downloaded files forever, including after a subscription ends (files downloaded under a subscription remain licensed; packs purchased one-time are unaffected by subscription status).

7.2 What you may not do

• Share, give away, sell, re-sell, sub-license, rent, or otherwise redistribute the LUT files, in whole or in part, in any form — including “free download” posts, file-sharing sites, Discord servers, torrents, or LUT marketplaces.
• Include the LUTs (or LUTs derived from them, including re-exports, format conversions, or modified versions) in any product, template, preset pack, plugin, app, or service offered to others, whether paid or free.
• Use the LUTs to train, calibrate, or build a competing product or machine-learning system.
• Share your account or downloads to give other people access to the LUTs. The license covers one person. Teams and studios need one purchase per editor who will apply the LUTs.

7.3 License term

This license is perpetual for files you have downloaded, but terminates automatically if you breach this Section 7 or if your account is terminated for breach under Section 13. On termination for breach you must delete all copies of the LUT files.

08Acceptable use

You agree not to use the Service to:

• Generate content that is illegal, defamatory, harassing, threatening, or discriminatory
• Infringe on any third-party intellectual property, privacy, or publicity rights
• Circumvent, disable, or interfere with usage limits, security features, or access controls
• Use automated systems (bots, scrapers) to access the Service beyond normal use
• Impersonate another person or misrepresent your affiliation with any entity
• Distribute malware or conduct any activity that could harm the Service or other users
• Resell, sublicence, or redistribute access to the Service without written permission
• Bypass download limits or share raw music files obtained through the Music Library

09YouTube API Services

The Service uses YouTube API Services to retrieve publicly available video and channel data for trend analysis. By using these features:

• You agree to be bound by the YouTube Terms of Service.
• You acknowledge the Google Privacy Policy applies to data processed through YouTube API Services.
• You may revoke access at any time via Google Account Connections.
• You agree not to use iReelz to violate YouTube’s API Services policies, including scraping, exporting raw metrics, or generating independent metrics that replace official YouTube data.
• You may request deletion of YouTube-related data at any time by contacting support@ireelz.com.

10Disclaimer of warranties

THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that: (a) the Service will be uninterrupted, timely, secure, or error-free; (b) generated content will be accurate, original, or suitable for any particular purpose; (c) trend analysis results reflect real-time or guaranteed performance metrics; (d) music tracks will be free from third-party Content ID claims; or (e) defects will be corrected. You are solely responsible for evaluating and bearing the risks associated with using generated content and licensed music.

11Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IREELZ SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE, INCLUDING ANY CONTENT ID CLAIMS, COPYRIGHT DISPUTES, OR REVENUE LOSS RELATED TO MUSIC LICENSED THROUGH THE SERVICE.

Our total aggregate liability for all claims arising from or related to the Service shall not exceed the amount you paid to iReelz in the twelve (12) months preceding the claim. This limitation applies regardless of the theory of liability (contract, tort, strict liability, or otherwise).

12Indemnification

You agree to indemnify, defend, and hold harmless iReelz and its officers, directors, employees, and agents from any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any third-party rights; (d) content you publish using the Service; or (e) your use of licensed music outside the scope of the license tier granted to you.

13Termination

• You may terminate your account at any time through your account settings or by contacting support.
• We may suspend or terminate your access for violation of these Terms, with or without prior notice depending on the severity of the violation.
• Upon termination, your right to use the Service ceases immediately.
• Music licenses obtained prior to termination remain valid and perpetual, provided you were in compliance with these Terms at the time of download.
• Termination of your account does not affect your license to use LUT files already downloaded under Section 7, unless the account was terminated for breach of these Terms — in which case that license ends and all copies must be deleted.
• Account data will be retained for 30 days after termination, after which it will be permanently deleted unless required by law.
• Sections 5, 6, 7, 10, 11, 12, 14, and 15 survive termination.

14Governing law and dispute resolution

These Terms are governed by and construed in accordance with the laws of India, without regard to conflict of law principles.

Any dispute arising from these Terms or the Service shall first be attempted to be resolved through good-faith negotiation. If unresolved within 30 days, disputes shall be submitted to binding arbitration administered under the Arbitration and Conciliation Act, 1996. The arbitration shall be conducted in English.

Nothing in this section prevents either party from seeking injunctive or other equitable relief in a court of competent jurisdiction where necessary to prevent irreparable harm.

15General provisions

• Severability: If any provision of these Terms is found unenforceable, the remaining provisions remain in full force and effect.
• Entire agreement: These Terms, together with the Privacy Policy, constitute the entire agreement between you and iReelz.
• Waiver: Failure to enforce any provision does not constitute a waiver of that provision or any other provision.
• Assignment: You may not assign your rights under these Terms. We may assign our rights without restriction.
• Force majeure: We are not liable for failure to perform obligations due to circumstances beyond our reasonable control, including natural disasters, war, government action, network failures, or pandemics.

16Changes to these terms

We may modify these Terms from time to time. Material changes will be communicated via email or an in-app notification at least 14 days before taking effect. Your continued use of the Service after the effective date constitutes acceptance of the revised Terms. If you disagree with any changes, your sole remedy is to discontinue use of the Service and close your account.

17Contact

For questions about these Terms: email support@ireelz.com or reach us via the contact form.