The fine print, readable.

These Terms of Use (“Terms”) constitute a legally binding agreement between you (“you”, “your”) and iReelz (“we”, “our”, “us”) governing your access to and use of the iReelz platform, website, applications, and related services (collectively, the “Service”) available at ireelz.com.

The Site is operated by iReelz (ABN 73 151 582 872), a registered business based in Queensland, Australia. References to “iReelz”, “we”, “our” and “us” are to that business. Paid plans and one-time purchases are sold through Stripe, which acts as the merchant of record for each transaction under its Link service (“Sold through Link”): Stripe takes the payment, calculates and remits applicable sales tax, VAT or GST, issues your receipt and handles payment disputes. The charge appears on your statement as LINK.COM* IREELZ. Stripe’s own privacy policy is linked from the checkout page.

By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service. Please also review our Privacy Policy, which describes how we handle your data.

01Eligibility

You must be at least 13 years old (or 16 in the European Economic Area) to use the Service. By using iReelz, you represent that you meet this age requirement and have the legal capacity to enter into these Terms. If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

02Account registration and security

• You must provide accurate and complete registration information and keep it up to date.
• You are responsible for maintaining the confidentiality of your account credentials.
• You are responsible for all activity that occurs under your account.
• You must notify us immediately at support@ireelz.com if you suspect unauthorised access to your account.
• We reserve the right to suspend or terminate accounts that violate these Terms.

03Service description

iReelz is an AI-powered platform that provides:

• Social media caption generation across multiple platforms and languages
• Character-voice caption generation with distinct personality profiles
• YouTube trend analysis and content performance insights
• Business content generation for professional platforms
• A royalty-free production music library sold as one-time album purchases with tiered licensing (the “Music Library”)
• A library of professional colour-grading LUTs in .cube format, sold as one-time “LUT Pack” purchases with a free pack for every account (the “LUT Library”)
• Camera presets and a royalty-free sound-effects library
• A Studio of motion templates for animated overlays, included in the paid plans up to a monthly number and also sold one at a time as one-time purchases (the “Templates”)
• AI tools that generate thumbnail images (Thumbnail Lab) and short videos from a prompt (Video Maker)

We reserve the right to modify, suspend, or discontinue any part of the Service at any time, with reasonable notice where practicable. Service availability is not guaranteed and may be interrupted for maintenance or updates.

04Subscriptions, one-time purchases and payment

4.1 Plans

The Service is available in three tiers: Starter (free), Lite and Creator Pro. Each tier includes different usage limits, features, and capabilities as described on our Pricing page. Lite and Creator Pro also include a monthly allowance of motion templates, set out in Section 8.1. Buying a paid LUT Pack also unlocks a free 7-day trial of Lite (Section 4.6). An account that holds a plan we no longer offer keeps it on its existing terms. We reserve the right to modify pricing and plan features with 30 days’ notice.

4.2 Billing

• Paid subscriptions are billed monthly or yearly through Stripe.
• You can cancel or update your subscription from Billing in your account settings, from the order-management link in your Stripe receipt, or via the contact page.
• Subscriptions automatically renew at the end of each billing period unless cancelled.
• You may cancel your subscription at any time. Cancelling stops the next renewal straight away; you keep paid access until the end of the period you have already paid for.
• If payment fails, we may suspend access to paid features until payment is resolved.
• The free Lite trial (Section 4.6) is not a subscription: no payment details are taken, nothing renews, and there is nothing to cancel.

4.3 Refund policy

Refunds are governed by our Refund Policy, which forms part of these Terms. In summary:

• Your first subscription charge carries a 7-day money-back guarantee, once per customer and subject to the fair-use conditions in the Refund Policy. A free Lite trial before it does not use the guarantee up.
• Renewal charges are not refundable for change of mind, except a monthly renewal requested within 72 hours with no use since the charge, and annual charges within 14 days, pro-rated.
• Spent credits are not refundable for change of mind; the unspent balance of a credit pack is, within 14 days. One-time purchases follow Section 4.5.
• A subscription refund ends paid access when it is issued. Refunds are made by Stripe to the original payment method, usually within 5–10 business days.
• You may cancel at any time, without fee or reason, from Billing in your account settings or from your Stripe receipt. Cancelling stops the next renewal straight away, and you keep access to paid features until the end of the current billing period.
• Nothing in the Refund Policy limits your rights under the Australian Consumer Law or other consumer laws that cannot be excluded.

4.4 Usage limits

Each plan includes daily and weekly limits on captions, scripts, trend scans and other AI tools. Daily limits reset at midnight in the time zone set in your account settings. A monthly fair-use limit applies to each paid plan, and extra use past it runs on credits; during the free Lite trial the limit is Lite’s, scaled to the trial’s 7 days. The paid plans’ monthly template allowance is set out in Section 8.1. Attempting to circumvent usage limits is a violation of these Terms.

4.5 One-time purchases (LUT Packs, Music Albums, Motion Templates)

Separately from subscriptions, we sell LUT Packs, Music Albums and Motion Templates as one-time purchases. LUT Packs and Music Albums are not included in any plan. Motion Templates are also available within the paid plans’ monthly allowance (Section 8.1); a template you buy outright is yours whatever plan you are on and never counts towards that allowance. All one-time purchases work on every account, including the free Starter plan. They are digital products delivered instantly to your account.

• One-time purchases are sold through Stripe as merchant of record and are tied to the iReelz account that made the purchase. They are not transferable to another account.
• Delivery is complete when the product is unlocked on your account: for a LUT Pack, when the .cube files become available for download; for a Music Album, when its tracks become downloadable and its license certificate is issued; for a Motion Template, when it becomes exportable in the Studio.
• “Lifetime access” means: the files you download or export are yours to keep and use for as long as you like under the license that applies (Section 6 for music, Section 7 for LUTs, Section 8 for templates), and re-downloads and re-exports remain available from your account for as long as the Service operates. It is not a guarantee that the Service will operate indefinitely.
• Several products can be bought in one order and one payment. Each is still its own product, with its own licence and its own delivery, and is refunded under the Refund Policy as its own item.
• The pack and album offer. When a paid LUT Pack and one Music Album are bought in the same order, the album is 25% off the price of its own licence tier (personal or commercial; broadcast albums are not included) in the currency you pay in. The LUT Pack is charged at its full price. One album per order, and the discount applies only with a paid LUT Pack in the same order. While the offer is in an order, promotion codes cannot be used on it. A refund of the whole order takes back both products; how a part refund works is set out in the Refund Policy.
• The Everything Bundle is a fixed set of LUT Packs: the packs listed when you buy it. LUT Packs released afterwards are not included and are sold separately.
• Because one-time purchases are delivered instantly, they are covered by the one-time purchase terms of our Refund Policy, not the subscription refund window. Nothing in that policy limits your rights under the Australian Consumer Law or other consumer laws that cannot be excluded.

4.6 The free Lite trial

• Buying a paid LUT Pack lets your account start a free trial of Lite for 7 days. It is offered once per account, ever, and not to an account that holds or has held a paid subscription.
• No payment details are taken. The trial ends by itself after 7 days and your account returns to the free Starter plan. Nothing is charged unless you choose to subscribe.
• During the trial your account has Lite’s daily allowances, any 2 different motion templates for the whole trial (Section 8.1), and Lite’s fair-use limit scaled to 7 days (Section 4.4).
• If the order that unlocked the trial is refunded in full, the trial ends when the refund is issued.
• While a trial runs we send you two emails about it, one around its third day and one the day before it ends; each lets you stop them.

05Intellectual property

5.1 Your content

You retain ownership of all content you put into the Service: topics, brand briefs, descriptions, and any images, photos, video or audio you upload (“Your Content”). You grant us a non-exclusive, worldwide, royalty-free licence to host, store, copy, process and transmit Your Content, including to the service providers named in our Privacy Policy (such as the AI providers that generate captions and thumbnails), and to display it back to you, solely to provide the Service to you. The licence ends when you delete Your Content or your account, except for copies we must keep by law.

You represent and warrant that you own Your Content or have every right, licence and consent needed to upload it and have us process it, including the consent of any identifiable person shown in an image, and that it does not infringe anyone’s intellectual property, privacy or publicity rights.

5.2 Generated content

Captions, hooks, hashtags, scripts, thumbnail images and other content generated by the Service for you are licensed to you for personal and commercial use. You are solely responsible for reviewing generated content before publishing and ensuring it complies with applicable laws and platform policies. We make no guarantees regarding the originality, accuracy, or suitability of generated content.

5.3 Music library content

All music tracks, compositions, and audio files available through the Music Library remain the intellectual property of iReelz and/or their respective rights holders. Tracks are licensed, not sold. Your rights to use downloaded tracks are governed exclusively by Section 6 (Music Library Licensing) below. No ownership of the underlying composition or master recording is transferred at any time.

5.4 Our property

The Service, including its design, code, AI models, character voices, music compositions, brand elements, and all related intellectual property, remains the exclusive property of iReelz. You may not copy, modify, reverse engineer, decompile, or create derivative works of the Service.

06Music library licensing

The iReelz Music Library provides royalty-free production music for content creators. Music is not part of any subscription plan: albums are sold outright as one-time purchases, and each purchase generates a license certificate (PDF) that serves as your proof of authorised use. The scope of your license depends on the license tier of the album you purchased. Free tracks, where offered, generate a per-download certificate under the Free tier below.

All tracks in the Music Library are original productions created in-house by iReelz. They are produced using generative AI tools under a paid commercial licence, together with our own research, direction, editing and, where used, our own instrument and studio recordings. No third-party composers, performers, samples or existing recordings are used, and no tracks are registered with YouTube Content ID or any performing rights organisation. iReelz holds all rights that can be held in these productions and licenses them to you under these Terms.

6.1 License tiers

6.2 Grant of license

Upon each successful album purchase, iReelz grants you a non-exclusive, worldwide, perpetual license to synchronise and use every track on that album in audiovisual content, subject to the tier-specific terms above. “Perpetual” means the license never expires and does not depend on holding any subscription. Free-track downloads are licensed per download on the same basis.

Each license is tied to the tier of the album you purchased. To obtain broader rights for an album, purchase it at the higher tier; licenses issued before 2 September 2026 under a subscription plan remain valid on the terms of the tier printed on their certificate.

6.3 Restrictions — all tiers

Regardless of license tier, you may NOT:

• Redistribute, resell, sub-license, or share the raw audio files (MP3 or any derived format) as standalone files.
• Upload tracks to music distribution platforms (Spotify, Apple Music, Amazon Music, Deezer, YouTube Music, etc.) as your own release.
• Register or claim ownership of any iReelz composition with a performing rights organisation (PRO), content identification service, or copyright office.
• Use tracks in AI/ML training datasets or generative audio models.
• Use tracks in content that is illegal, defamatory, hateful, or promotes violence.
• Share your account credentials or download links with third parties.

6.4 Content ID and copyright claims

iReelz does not register its music with YouTube Content ID or any third-party fingerprinting service. If you receive a Content ID claim or copyright strike on a video that uses an iReelz-licensed track:

• Use your license certificate (PDF) as evidence of authorised use when disputing the claim.
• Contact us at support@ireelz.com with your license ID and the claim details, and we will assist you in resolving the dispute.
• We will make commercially reasonable efforts to resolve false claims, but we cannot guarantee the outcome of third-party dispute processes.

6.5 Royalty-free definition

“Royalty-free” means you pay no ongoing royalties or per-use fees after download. It does NOT mean the music is free of copyright. All rights in the tracks remain with iReelz. Your license grants usage rights only.

6.6 Termination of license

We may revoke a specific license if we determine, in our sole discretion, that you have materially breached the restrictions in Section 6.3. In such cases, you must remove the affected track from all published content within 30 days of notice. Licenses obtained in good faith and not in breach remain perpetual.

07LUT Pack licensing

When you purchase or claim a LUT Pack, we grant you a personal, non-exclusive, non-transferable, worldwide license to use the included LUT files. LUTs are licensed, not sold — the .cube files, the looks they produce, and the underlying colour science remain the intellectual property of iReelz.

7.1 What you may do

• Apply the LUTs to footage in video and photo projects you create, in any editing software, on your own devices.
• Publish and monetise the resulting graded content anywhere — YouTube, Instagram, TikTok, film festivals, broadcast, advertising — with no attribution and no recurring fees.
• Use the LUTs in client work, provided you (the license holder) perform the grade. You deliver graded footage to clients — never the LUT files themselves.
• Keep and use downloaded files forever. Packs are one-time purchases and do not depend on any subscription; files downloaded under a plan before 2 September 2026 remain licensed.

7.2 What you may not do

• Share, give away, sell, re-sell, sub-license, rent, or otherwise redistribute the LUT files, in whole or in part, in any form — including “free download” posts, file-sharing sites, Discord servers, torrents, or LUT marketplaces.
• Include the LUTs (or LUTs derived from them, including re-exports, format conversions, or modified versions) in any product, template, preset pack, plugin, app, or service offered to others, whether paid or free.
• Use the LUTs to train, calibrate, or build a competing product or machine-learning system.
• Share your account or downloads to give other people access to the LUTs. The license covers one person. Teams and studios need one purchase per editor who will apply the LUTs.

7.3 License term

This license is perpetual for files you have downloaded, but terminates automatically if you breach this Section 7 or if your account is terminated for breach under Section 14. On termination for breach you must delete all copies of the LUT files.

08Motion template licensing

Motion templates in the iReelz Studio can be used in two ways: within a paid plan’s monthly template allowance, or bought outright one at a time. A small number of templates are free for every signed-in account. Exports render on your own device.

8.1 Templates in a plan

• Lite includes any 5 different templates in each billing month, and Creator Pro any 15. Free templates and templates you have bought outright never count.
• A template counts towards the month the first time you export it in that billing month. Exporting it again in the same month does not count again. Browsing, previewing and editing never count.
• A billing month starts on your billing date. On a yearly plan it starts on that same day each month. Unused templates do not carry over to the next month.
• Once the month’s allowance is used, a further template can be bought outright (Section 8.2), or the allowance raised by moving to a plan that includes more.
• When your subscription ends, every export you made while it was active stays licensed to you under Section 8.3. Templates you bought outright stay unlocked; the others can no longer be exported unless you subscribe again or buy them.
• During the free Lite trial (Section 4.6) the allowance is any 2 different templates for the whole trial, counted the same way. Exports you make during the trial stay licensed to you under Section 8.3 after it ends.

8.2 What a purchase grants

• Unlimited exports of the purchased template, in every format the Studio offers, whether or not you hold a plan.
• Every aspect-ratio variant of that template, including variants released after your purchase.
• Updates and improvements to the template, delivered in place at no charge.

8.3 Using your exports

• You may use the videos and images you export, whether made within a plan, from a purchased template or from a free one, in personal and commercial content, including client work and monetised video, with no attribution required.
• This licence for an export is perpetual and does not depend on holding any subscription.

8.4 What you may not do

• Redistribute, resell or share the template, its scene data, or your account access to it.
• Resell exports as templates, presets or stock assets, or use them to build a competing template product.
• Claim authorship of the template design itself. Ownership of the design and its code remains with iReelz.

8.5 Term and refunds

The licences in this Section are perpetual, do not depend on holding any subscription (except that exporting within a plan’s allowance needs an active plan or a running Lite trial), and terminate only if you breach this Section 8 or your account is terminated for breach under Section 14. Because a purchased template is unlocked and exportable the moment payment completes, purchases are not refundable for change of mind once the template is unlocked on your account, except where consumer law provides otherwise (see the Refund Policy).

09Acceptable use

You agree not to use the Service to:

• Generate content that is illegal, defamatory, harassing, threatening, or discriminatory
• Infringe on any third-party intellectual property, privacy, or publicity rights
• Circumvent, disable, or interfere with usage limits, security features, or access controls
• Use automated systems (bots, scrapers) to access the Service beyond normal use
• Impersonate another person or misrepresent your affiliation with any entity
• Distribute malware or conduct any activity that could harm the Service or other users
• Resell, sublicence, or redistribute access to the Service without written permission
• Bypass download limits or share raw music files obtained through the Music Library
• Upload images of any person other than yourself to the thumbnail or image tools without that person’s consent
• Use the creative tools to reproduce a named artist’s likeness, a registered trademark, or a copyrighted character

9.1 Copyright and takedown requests

We respect intellectual property rights and respond to notices of alleged infringement, including notices under the US Digital Millennium Copyright Act and the Australian Copyright Act 1968. If you believe material on the Service infringes your copyright, send a notice to copyright@ireelz.com (or use the “Copyright / takedown” topic on the contact form) that includes:

• your name, postal address, phone number and email address;
• the copyright work you say is infringed;
• where the material is on the Service (a URL or enough detail for us to find it);
• a statement that you believe in good faith the use is not authorised by the owner, its agent or the law;
• a statement, under penalty of perjury, that the notice is accurate and you are the owner or authorised to act for the owner; and
• your physical or electronic signature.

We will remove or disable access to material that is the subject of a valid notice and tell the user who posted it. A user who believes the material was removed by mistake may send a counter-notice to the same address with their contact details, the material removed and where it appeared, a statement under penalty of perjury that it was removed by mistake or misidentification, and consent to the jurisdiction of the courts named in Section 15. We may restore the material unless the complainant tells us they have started court proceedings. We terminate the accounts of repeat infringers in appropriate circumstances.

Postal address for notices: iReelz, Cairns, QLD 4870, Australia (ABN 73 151 582 872).

9.2 Trademarks

Camera, phone, software and platform names used on the Service (for example Apple, iPhone, DJI, GoPro, Insta360, Sony, Canon, Fujifilm, Samsung, DaVinci Resolve, Premiere Pro, Final Cut Pro, CapCut, YouTube, Instagram and TikTok) are trademarks of their respective owners. They are used only to describe compatibility. iReelz is not affiliated with, sponsored by or endorsed by any of them.

10YouTube API Services

The Service uses YouTube API Services to retrieve publicly available video and channel data for trend analysis. By using these features:

• You agree to be bound by the YouTube Terms of Service.
• You acknowledge the Google Privacy Policy applies to data processed through YouTube API Services.
• You may revoke access at any time via Google Account Connections.
• You agree not to use iReelz to violate YouTube’s API Services policies, including scraping, exporting raw metrics, or generating independent metrics that replace official YouTube data.
• You may request deletion of YouTube-related data at any time by contacting support@ireelz.com.

11Disclaimer of warranties

Your consumer rights. Our services come with guarantees that cannot be excluded under the Australian Consumer Law, and consumers elsewhere may have similar rights under their local law. Nothing in these Terms, including this Section and Sections 12 and 13, excludes, restricts or modifies any right or remedy that the law says cannot be excluded. Where the law allows us to limit our liability for breach of such a guarantee, our liability is limited to supplying the services again or paying the cost of having them supplied again.

THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that: (a) the Service will be uninterrupted, timely, secure, or error-free; (b) generated content will be accurate, original, or suitable for any particular purpose; (c) trend analysis results reflect real-time or guaranteed performance metrics; (d) music tracks will be free from third-party Content ID claims; or (e) defects will be corrected. You are solely responsible for evaluating and bearing the risks associated with using generated content and licensed music.

12Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IREELZ SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE, INCLUDING ANY CONTENT ID CLAIMS, COPYRIGHT DISPUTES, OR REVENUE LOSS RELATED TO MUSIC LICENSED THROUGH THE SERVICE.

Our total aggregate liability for all claims arising from or related to the Service shall not exceed the amount you paid to iReelz in the twelve (12) months preceding the claim. This limitation applies regardless of the theory of liability (contract, tort, strict liability, or otherwise).

13Indemnification

You agree to indemnify, defend, and hold harmless iReelz and its officers, directors, employees, and agents from any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any third-party rights; (d) content you publish using the Service; or (e) your use of licensed music outside the scope of the license tier granted to you.

14Termination

• You may terminate your account at any time through your account settings or by contacting support.
• We may suspend or terminate your access for violation of these Terms, with or without prior notice depending on the severity of the violation.
• Upon termination, your right to use the Service ceases immediately.
• Music licenses obtained prior to termination remain valid and perpetual, provided you were in compliance with these Terms at the time of download.
• Termination of your account does not affect your license to use LUT files already downloaded under Section 7, unless the account was terminated for breach of these Terms — in which case that license ends and all copies must be deleted.
• Account data will be retained for 30 days after termination, after which it will be permanently deleted unless required by law.
• Sections 5, 6, 7, 10, 11, 12, 14, and 15 survive termination.

15Governing law and dispute resolution

These Terms are governed by the laws of Queensland, Australia. You and we submit to the non-exclusive jurisdiction of the courts of Queensland and the courts that hear appeals from them.

If a dispute arises, please contact us first at support@ireelz.com so we can try to resolve it in good faith within 30 days. Nothing in this section stops you from contacting a consumer protection agency, or limits any right you have under the consumer laws of the country where you live to bring proceedings in its courts.

Nothing in this section prevents either party from seeking injunctive or other equitable relief in a court of competent jurisdiction where necessary to prevent irreparable harm.

16General provisions

• Severability: If any provision of these Terms is found unenforceable, the remaining provisions remain in full force and effect.
• Entire agreement: These Terms, together with the Privacy Policy, constitute the entire agreement between you and iReelz.
• Waiver: Failure to enforce any provision does not constitute a waiver of that provision or any other provision.
• Assignment: You may not assign your rights under these Terms. We may assign our rights without restriction.
• Force majeure: We are not liable for failure to perform obligations due to circumstances beyond our reasonable control, including natural disasters, war, government action, network failures, or pandemics.

17Changes to these terms

We may modify these Terms from time to time. Material changes will be communicated via email or an in-app notification at least 14 days before taking effect. Your continued use of the Service after the effective date constitutes acceptance of the revised Terms. If you disagree with any changes, your sole remedy is to discontinue use of the Service and close your account.

18Contact

For questions about these Terms: email support@ireelz.com or reach us via the contact form.