Hooks that land in the two lines TikTok shows before “… more”, captions written to be saved rather than liked, and hashtags people actually search on TikTok.
Example · as followers see it
For You feed
Your photo appears hereNowhere to be this morning
@yourhandle
First sip, foam art intact, and nowhere I need to be ☕✨ Some mornings remind you to slow down. The foam art was a masterpiece, the playlist was perfect, and for once I wasn't rushing anywhere.
After the caption, also behind “… more”: #MorningCoffeeRitual #SlowLiving #QuietJoy
Post to
Tone19 tones · swipe
Sixty to a hundred characters, with a hook of thirty to 65. TikTok shows two lines, about 70 characters, then “… more”, so the hook has to land inside them. A line break uses up a line, so the hook runs straight into the caption.
In the first line, where it reads naturally. Search is a growing way people find videos on TikTok, and guides report that the start of a caption counts most. They also report that TikTok reads on-screen text and what is said in the video, so say the phrase and show it too. TikTok hasn’t published how its search weighs any of this.
Three to five, written as the phrases people search, and never more than five: TikTok is reported to cap a post at five hashtags, though it hasn’t formally announced the limit.
Yes. Pick the language and the caption is written in that language’s TikTok voice, not translated from English.