Frost Hook Title
The opener, sized for the first two seconds where retention is decided. Oversized ink type reveals word by word on a white frosted plate, then a marker stroke sweeps your key word and flips it to white.
What it's for
The opener, sized for the first two seconds where retention is decided. Oversized ink type reveals word by word on a white frosted plate, then a marker stroke sweeps your key word and flips it to white.
Reach for it when
- The cold open of any short-form video, before anything else happens
- Hooks built on one loaded word — free, wrong, nobody, finally
- Reposting an underperforming video with a sharper first line
How it plays
Word-by-word reveal buys a beat of curiosity that a full line delivered at once spends immediately. The marker sweep is the actual mechanism: it arrives after the sentence has landed and retroactively tells the viewer which word the video is about, which is a second hook inside the first.
Not the right pick when
Mid-video section breaks, where an opener-scale title oversells. Use the Chapter Break for the beat between segments.
The FROST family
FROST is the bright-footage answer to GLASS: white frosted cards with ink type, built for vlogs, beauty, travel, daylight interiors and anywhere a dark panel would disappear into the shot. Same motion language, inverted for luminance.
Format and export
- Aspect
- Vertical (9:16) · 1080 × 1920
- Runs for
- 8 seconds
- Built for
- Bright footage — vlogs, daylight, white interiors
- Publishes to
- Reels, TikTok, YouTube Shorts
- Exports as
- ProRes 4444, PNG sequence, MP4
- Background
- Transparent
- Plan
- Creator Pro and up
Edit it in the iReelz Studio — the transparent exports drop straight onto a timeline in Premiere Pro, CapCut, Final Cut Pro or DaVinci Resolve.