Open with type
Frost Hook Title
The opener, sized for the first two seconds where retention is decided. Oversized ink type reveals word by word on a white frosted plate, then a marker stroke sweeps your key word and flips it to white.
9:16 VERTICAL/8s · 30FPS/TRANSPARENT EXPORT/READS ON BRIGHT
What it's for
The opener, sized for the first two seconds where retention is decided. Oversized ink type reveals word by word on a white frosted plate, then a marker stroke sweeps your key word and flips it to white.
Reach for it when
- The cold open of any short-form video, before anything else happens
- Hooks built on one loaded word — free, wrong, nobody, finally
- Reposting an underperforming video with a sharper first line
How it plays
Word-by-word reveal buys a beat of curiosity that a full line delivered at once spends immediately. The marker sweep is the actual mechanism: it arrives after the sentence has landed and retroactively tells the viewer which word the video is about, which is a second hook inside the first.
Not the right pick when
Mid-video section breaks, where an opener-scale title oversells. Use the Chapter Break for the beat between segments.
The FROST family
FROST is the bright-footage answer to GLASS: white frosted cards with ink type, built for vlogs, beauty, travel, daylight interiors and anywhere a dark panel would disappear into the shot. Same motion language, inverted for luminance.
Format and export
- Aspect
- Vertical (9:16) · 1080 × 1920
- Runs for
- 8 seconds
- Built for
- Bright footage — vlogs, daylight, white interiors
- Publishes to
- Reels, TikTok, YouTube Shorts
- Exports as
- ProRes 4444, PNG sequence, MP4
- Background
- Transparent
- Price
- In Lite & Creator Pro · or $3.99 to own
Edit it in the iReelz Studio — the transparent exports drop straight onto a timeline in Premiere Pro, CapCut, Final Cut Pro or DaVinci Resolve.