Call-outs

The ingredient spotlight. Your product stands in the middle of the frame and up to four call-outs land down it one at a time — a dot in your brand colour, a hairline, the thing and what it does — then the price and an italic last word. The frame a viewer screenshots when they want to remember what was in it.

9:16 VERTICAL/8s · 30FPS/TRANSPARENT EXPORT/READS ON ANY FOOTAGE

In Lite & Creator Pro · or $3.99 to own

What you can change17 fields

Kicker (empty to hide)Tracked caps above the name — Ingredients, What’s in it24 max

Product nameSet in Bodoni; the drawn bottle takes its initials26 max

Price line (empty to hide)Your text28 max

Last word (empty to hide)The italic line at the foot — “the one I’d repurchase”40 max

Call-out 1 (empty to drop)The thing — Niacinamide, Ceramide NP, Fragrance-free22 max

Call-out 1 detailWhat it does — 10% · evens tone30 max

Call-out 2 (empty to drop)Your text22 max

Call-out 2 detailYour text30 max

Call-out 3 (empty to drop)Your text22 max

Call-out 3 detailYour text30 max

Call-out 4 (empty to drop)Your text22 max

Call-out 4 detailYour text30 max

Tags sitAlternate zig-zags down the product; Left or Right keeps one side clear for your shot3 choices

ProductThe drawn bottle carries your product’s initials3 choices

Your photoA cut-out PNG of the product. Drag it on the canvas so the dots land on itphoto

BackgroundColour exports a finished frame. None leaves the tags and type on a transparent canvas — export ProRes or WebM to keep it2 choices

Background colourYour text7 max

Also on this shelfFrost · Reel · Trail · Vanity · 12

What it's for

Reach for it when

Serum, moisturiser and SPF reviews, where the actives are the whole argument
"What’s actually in it" reels and ingredient myth-busting
A PR unboxing where you want the claims on screen without a caption wall
Over your own product clip: switch the backdrop off and the dots mark the real bottle

How it plays

Each call-out is two fields, because "Niacinamide" alone is a word and "Niacinamide · 10% · evens tone" is the claim. The dots pop first so the eye goes to the product, the hairline draws out, and the words follow — the order a finger would point in. Tags alternate sides so the frame balances at any count, or sit on one side to keep your shot clear. The drawn bottle takes your product’s initials, so it never reads as a stock image.

Not the right pick when

A whole range or a shade decision — that is Shade Range. A single hero shot with nothing to explain is The Launch.

The VANITY family

VANITY is the beauty and skincare set, and the first family built around your product photo rather than your footage. Each template is a full frame — the shot, the type, nothing else — that also switches to a transparent overlay when you want the same type over your own clip. The serif is part of the design, the way it is on a campaign.

Format and export

Aspect: Vertical (9:16) · 1080 × 1920
Runs for: 8 seconds
Built for: Any footage — it carries its own contrast
Publishes to: Reels, TikTok, YouTube Shorts
Exports as: ProRes 4444, PNG sequence, MP4
Background: Transparent
Price: In Lite & Creator Pro · or $3.99 to own

Edit it in the iReelz Studio — the transparent exports drop straight onto a timeline in Premiere Pro, CapCut, Final Cut Pro or DaVinci Resolve.

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