Open with type
The Launch
The campaign frame beauty brands post for a new release, built for creators. Your product shot fills the screen, the name is set in a high-contrast serif with an italic line under it, and one line of tracked caps says what it is. It opens on a skincare shot so it is a finished frame straight away; replace the photo with your own.
9:16 VERTICAL/8s · 30FPS/TRANSPARENT EXPORT/READS ON ANY FOOTAGE
What it's for
The campaign frame beauty brands post for a new release, built for creators. Your product shot fills the screen, the name is set in a high-contrast serif with an italic line under it, and one line of tracked caps says what it is. It opens on a skincare shot so it is a finished frame straight away; replace the photo with your own.
Reach for it when
- A new lipstick, serum or fragrance the week it lands
- PR unboxings and "first look" videos, as the opening frame
- Your own product line, when the post should look like a campaign rather than a sale
- Over your own clip: switch the photo off and export the title alone as a transparent overlay
How it plays
Only the type moves. The photo settles from slightly closer across the whole clip, the name arrives wide and closes its tracking, and the italic line rises a few pixels into place, so the frame stays calm in the way a luxury campaign does. There is no card under the title, so it picks dark or light ink against the picture, and it moves to the top or bottom of the frame to sit in whatever clear space your shot has.
Not the right pick when
Selling on price. The Launch deliberately has no price, handle or button; follow it with the Spec Plate or the Price Tag when the number matters.
The VANITY family
VANITY is the beauty and skincare set, and the first family built around your product photo rather than your footage. Each template is a full frame — the shot, the type, nothing else — that also switches to a transparent overlay when you want the same type over your own clip. The serif is part of the design, the way it is on a campaign.
Format and export
- Aspect
- Vertical (9:16) · 1080 × 1920
- Runs for
- 8 seconds
- Built for
- Any footage — it carries its own contrast
- Publishes to
- Reels, TikTok, YouTube Shorts
- Exports as
- ProRes 4444, PNG sequence, MP4
- Background
- Transparent
- Price
- In Lite & Creator Pro · or $3.99 to own
Edit it in the iReelz Studio — the transparent exports drop straight onto a timeline in Premiere Pro, CapCut, Final Cut Pro or DaVinci Resolve.