Shade Range

A product’s whole range in one frame. Up to six swatches brush onto skin one at a time, each labelled with its shade number and name, your favourite gets a my-pick chip in your brand colour, and the product sits above them — a drawn lipstick in the shade you picked, or your own product photo.

9:16 VERTICAL/8s · 30FPS/TRANSPARENT EXPORT/READS ON ANY FOOTAGE

In Lite & Creator Pro · or $3.99 to own

What you can change21 fields

Product nameSet in Bodoni, top left18 max

Range line (empty to hide)Say which skin the swatches are on — viewers will ask34 max

Price (empty to hide)Your text24 max

Shade 1 (empty to drop)Number then name — 310 Rosewood20 max

Shade 1 colourType the shade, don’t sample it from a photo7 max

Shade 2 (empty to drop)Your text20 max

Shade 2 colourYour text7 max

Shade 3 (empty to drop)Your text20 max

Shade 3 colourYour text7 max

Shade 4 (empty to drop)Your text20 max

Shade 4 colourYour text7 max

Shade 5 (empty to drop)Your text20 max

Shade 5 colourYour text7 max

Shade 6 (empty to drop)Your text20 max

Shade 6 colourYour text7 max

My pickMarks one shade with your accent, after the last swatch lands7 choices

Swatched onThe skin under the swatches. None paints them straight onto the backdrop7 choices

ProductThe drawn lipstick takes the colour of your pick3 choices

Your photoA cut-out PNG of the product. Drag it on the canvas to place it — it is the one thing here that movesphoto

BackgroundColour exports a finished frame. None leaves the swatches and type on a transparent canvas — export ProRes or WebM to keep it2 choices

Background colourYour text7 max

Also on this shelfFrost · Reel · Trail · Vanity · 12

What it's for

Reach for it when

Lipstick, gloss and liner launches, where the shade is the whole question
Blush, bronzer and foundation ranges, swatched on the skin tone you are showing
Nail colour collections and "which shade should I get" videos
Over your own swatch clip: switch the backdrop off and lay the labels over your arm

How it plays

The skin the swatches sit on is a choice of six tones, and the range line says which one it is, because a shade looks different on every skin and viewers know it. The colours are typed, never sampled from a photo, since a phone camera rarely gets a shade right; the number and name carry the truth. Swatches brush on top to bottom so the viewer reads the range in order, and the pick lands only after the last one.

Not the right pick when

A single shade you want to dwell on. Use The Launch for one hero product, or the Frost Before / After for a look on and off.

The VANITY family

VANITY is the beauty and skincare set, and the first family built around your product photo rather than your footage. Each template is a full frame — the shot, the type, nothing else — that also switches to a transparent overlay when you want the same type over your own clip. The serif is part of the design, the way it is on a campaign.

Format and export

Aspect: Vertical (9:16) · 1080 × 1920
Runs for: 8 seconds
Built for: Any footage — it carries its own contrast
Publishes to: Reels, TikTok, YouTube Shorts
Exports as: ProRes 4444, PNG sequence, MP4
Background: Transparent
Price: In Lite & Creator Pro · or $3.99 to own

Edit it in the iReelz Studio — the transparent exports drop straight onto a timeline in Premiere Pro, CapCut, Final Cut Pro or DaVinci Resolve.

More overlays & templates

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